Quality Content with Contextual Links Will Win Over Search Engines in The Long Run
Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Let’s check out a few examples. In the very beginning, I didn’t know better, I needed to rank the keyword, Car Mover, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, best smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As we can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like Level Tool, then it will be easier to do article marketing.
Remember content is king, you just need to create content, publish and share with people, promote your business with the content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, Hitch Ball, explains some interesting concepts, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
Last but not least, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.